Integrating AI into labor-intensive businesses requires cultural shifts.

The next time you book a plumber, artificial intelligence might be taking your call—or reaching out first because it predicts your air conditioner needs servicing before summer.

Netic, a San Francisco startup founded in 2024, is leading a new wave of AI integration into home-services businesses—plumbers, electricians, HVAC, and roofers—traditionally reliant on manual labor. Netic’s platform automates outreach, prioritizes customer calls, schedules jobs, and even crafts marketing campaigns, all while integrating with existing customer management systems.

Recently, Netic secured $20 million in funding from major venture capital firms including Greylock and Founders Fund. The company’s rise reflects growing investor interest in digitizing the skilled trades, especially among private equity firms seeking better returns and operational efficiency. Netic’s clientele primarily includes private-equity-backed home-services businesses, plus some large independent operators.

Ash Chandna of Greylock, lead investor in Netic’s seed round, noted that these businesses often suffer from “underutilized capacity.” Netic’s AI addresses this by intelligently matching technician availability with service demand, even before the customer calls.

Netic's system relies on generative AI and fine-tuned models, using specific algorithms for each function—like verifying customers or analyzing urgency. For example, it can escalate calls during bad weather or push prospects with competing quotes to the front of the line. It even predicts future maintenance needs using data like regional weather and property type.

CEO Melisa Tokmak emphasized how Netic minimizes the integration burden on users, aligning well with the fragmented software landscape of home-service trades.

Chris Hoffmann, CEO of HB Solutions Group in St. Louis, said Netic’s AI helps his company make smarter scheduling decisions, improving technician deployment and customer response. Though AI now handles about 20% of customer interactions, Hoffmann stressed that they remain “human first.”

Where Bon Vie Consulting Group Comes In

As promising as Netic’s AI solution is, integrating it into real-world businesses—especially across large teams or fragmented systems—requires more than just great software. That’s where Bon Vie Consulting Group (BVCG) delivers high-impact value.

Bon Vie Consulting Group can help Netic and its customers:

·       Navigate Change Management: Integrating AI into labor-intensive businesses requires cultural shifts. Bon Vie helps leadership teams manage resistance, communicate the vision, and prepare their workforce for blended human-machine operations.

·       Align Strategy with Execution: BVCG ensures that the implementation of AI aligns with business goals, operational capacity, and customer satisfaction metrics.

·       Upskill Managers and Teams: AI adoption means new roles and responsibilities. Bon Vie offers training and leadership development to help frontline managers and technicians adapt.

·       Maximize ROI on Tech Investments: Through strategic assessments and operational audits, Bon Vie helps companies get the most out of platforms like Netic—reducing waste, optimizing schedules, and improving profit margins.

·       Enhance Private Equity Portfolios: For private-equity-backed service providers, BVCG ensures post-acquisition strategies include digital innovation, AI integration, and scalable service delivery.

By combining AI innovation with thoughtful business transformation, Netic and its clients can go beyond automation to create sustainable, scalable service operations. With Bon Vie Consulting Group as a partner, the human side of innovation—culture, leadership, and execution—gets the expertise it deserves.